The Perfectly Crafted Blend of Grapefruit, Lime and
Cherry Juices with Exceptional Functionality
Citrusy Brightness: We chose Grapefruit juice as our new beverage because it’s refreshing, bold and complex. Balanced with lime and cherry juice – we’ve created the perfect flavor experience – quenching, light, tangy and delicious.
On Trend: Grapefruit has recently been rediscovered by many as a healthy and versatile “new” flavor. Although already a well-loved juice, it’s still relatively unique in beverages. Blending with lime and cherry allowed us to create a more interesting interpretation of grapefruit juice – a distinctive combination that’s exceptionally well balanced.
Available to Ship September 30
Bing Citrus goes beyond exceptional taste to give you exactly what your body needs:
- Boosts Energy / reduces fatigue
- Enhances focus and mental clarity / increases alertness
- Supports the Immune function
- Enhances Mood and feeling of well-being
- Loaded with Vitamins: 100% RDA of Vitamin C + 5 B-Vitamins
- Low in calories (only 25 / can), low in carbohydrates and only 2 grams of added sugar
Powered by: Premium Juice + L-Theanine + Ginseng + B-Vitamins + Vitamin C + Caffeine
We Listened to What Consumers Say They Want
The global market research firm, Mintel, recently published a report that explored what customers want in “Functional” and Energy beverages (April 2024).
Paraphrased below are a few of their conclusions about what consumers are seeking in energy beverages:
- Better-for-you option(s) with innovative flavors
- Products that improve “productivity”: mental focus, cognitive support, attention span, reaction time
- Products for multiple occasions: professional activities, social events, during / after exercise
- Supports fitness & healthy eating goals, sober curious lifestyles
- Alternatives to traditional caffeinated drinks: options beyond coffee and performance drinks
Source: Mintel, Sydney Riebe – Analyst US Food and Drink, April 2024
Grapefruit Juice Provides the Ultimate Versatility for Creating Mouthwatering Mixed Beverages
Since 2006
In 2006, a husband-and-wife team from Denver, discovered a delicious black Bing cherry cider in nearby Morrison, Colorado (home of the famous Red Rocks Amphitheatre). Inspired by the robust flavor of black Bing Cherries, and craving a unique-tasting, vitamin enhanced, low calorie, pick-me-up, they created BING® Beverage.
Initially launched at Denver-area farmer’s markets, the Colorado crowd enthusiastically embraced the delicious concoction. When word made its way around town, King Soopers – the largest grocery chain in Colorado – soon began carrying Bing and other retailers quickly followed.
A few years and four additional flavors later, Bing Beverages can be found at retail locations nationwide, and can be shipped direct to your door via our website, Amazon.com, and Walmart.com. We’re proud that many Bing fans have been loyal customers for a long time – some from back in our farmer’s market days.
Bing is part of a healthy lifesyle! With 5 B-Vitamins and only 25-40 calories per 12-ounce serving, BING strikes the perfect balance between taste and being true to a health-conscious lifestyle.
Get moving with Bing!
The Perfect Multi-Functional Beverage
Bing is made with real juice and our bold fruit flavor profiles ensure that you never have to sacrifice taste for function. Carefully selected vitamins and nutrients support the immune system, enhance mental clarity / focus all while providing a moderate energy boost with no “crash” effect. Each flavor reflects the values of our company – the use of quality ingredients, real juice, and bold, uncompromising flavor profiles.
Lamont Seckman
Chief Executive Officer / President
Susan Seckman
Vice President, Sales and Marketing
Aaron Palinckx
National Sales Manager
Ameir Roberts
Manager DSD Sales & Development
Crissy Wood
Manager, Logistics and Marketing Support
Stacey Palu
Administrative and Logistics Support
Nick Brauns
Administrative and Warehouse Assistant
Tim Riebel
Area Sales Manager – Minnesota
Gene Tarnawsky
Area Sales Representative – Ohio
Thomas Slota
Retail Sales Specialist – Colorado
Wendy Herington
Retail Sales Specialist – California
Julian Mendez
Retail Sales Specialist – Illinois
Terence Rivera
Retail Sales Specialist – North Carolina
Penelope Ramchander
Retail Sales Specialist – North Carolina
Richard Meyer
Retail Sales Specialist – North & South Carolina
Justin English
Retail Sales Specialist – North Carolina
Stephanie Bradley
Retail Sales Specialist – Oregon
ShaVon Powell
Retail Sales Specialist – Virginia / Maryland / DC
Caleda Weaver
Retail Sales Specialist – Virginia
Kenny Gardner
Retail Sales Specialist – Washington
Jeff Julseth
Area Sales Representative – Wisconsin
